Gone are those days when beauty is only considered something that only subsides with women.
Beauty for everyone – gender does not have a role to be played here.
This perception shift has caused the buoyancy of the men’s beauty industry, which continues to grow at fast speed equal to its partner.
According to statistical reports, the global male care market is projected to reach around USD 81.2 billion in 2024.
Changes are not only reflected in numbers, they can be seen on more surfaces too.
Even a few years ago, every time we got used to entering the beauty and personal care of the store, women have many products to choose from, but men are left with a choice of framework.
Today, it’s not the same.
With more men who are aware of their appearance and invest in their personal care regimes, large cosmetic brands and new D2C companies begin to introduce separate leather and hair products for their men’s customers.
Solve gender stereotypes; The appearance of men’s beauty influencers
In the spread of this vital trend, social media influencers are people who have thought of this thought, proving that men also need cosmetic beauty and defense.
Influencers have taught men that beauty is less gender – beauty is a way for people to showcase their unique habits of their personality.
Starting from the basic skin care routines and fast care trips to extensive multi-step makeovers, men’s beauty influencers pave the way for ordinary people to become a fan of beauty.
SportSpeople and Bollywood celebrities also play an important role in providing encouragement for the men’s beauty industry, urging men to give a little more effort and time in their care practices.
The combined efforts of influencers and brands dismantle the ancient idea that men should not pamper themselves.
Nail paintings, have detailed skin care routines, apply makeup, dress up; People must enjoy all of these things regardless of their gender without fear of being judged or ridiculed.
In the future, it is likely that there will be no separate categories for men and women; Instead, the product will become gender.
There will be no specified beauty rules, and more men will be proud to take care of their physical appearance.
With input from Suraj Chaudhari, Co-Founder Zlade.
