Someone has correctly said, where there is a will, there is always a way.
It often happens that we accommodate and complain about the lack of resources to fulfill our dreams and aspirations.
But, in the same world, there are people who find their way and bring home success.
In the league people make their own way to succeed, the latest additions are the YouTube handle called ‘village cooking channels’ that recently made a record by collecting 1 crore customers.
Tamil-based channel Nadu shoots fame when displaying Rahul Gandhi cooking ‘Kalan Biryani’ and the video collected more than 90 lakhes in less than 48 hours.
According to media reports, this is the first YouTube channel from South India which has reached 1 crore customers and receiving a diamond play button.
For those who do not know, the Diamond play button is the recognition that has been submitted by YouTube to reach a certain milestone.
The channel begins by the 6-person team in 2018 as time goes by.
The 75-year-old Periyathambi, who is a former catering by the profession started the YouTube channel along with his grandson Ayyanar, Murugesan, Tamilselvan, Muthumumanickam, and Subramanian.
You will be surprised to know that these people farmed for 6 months to get a livelihood.
It was only for six months left when they were unemployed they decided to launch Youtube channels with limited connectivity and internet resources.
In a short time, their content is viral and is recognized by Pan Indian people.
USP from the channel is a traditional South Indian recipe in agriculture, using traditional cooking methods.
In each of these videos, Periyathambi along with his grandson cooking this local delicacies in a large batch.
According to the report, in pre-pandemic time, food is consumed by family and neighbors.
But then during a pandemic, they began to provide food to different orphanages and in need.
Recently, to celebrate success, they donated Rs.
10 lakh for the Tamil Nadu (CMPF) Minister of Tamil (CMPF) assistance funds from their YouTube income, which was made to support the state battle against Covid-19.
Isn’t their story very inspiring? Share your thoughts in the comments section.
Mother thumb courtesy: screengrab channel youtube / villagecookingchannel
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Cooking channels by residents of South Indian villages
