Gucci treatments that are distinguished from the Chinese and Western audience have been slammed by Chinese netizens that say it “is clearly a manifestation of a guilty conscience”, and that the brand knows it has presented a Western-style Asian appearance that will irritate the Chinese audience, the Global Times reported.
With the waves stirred by posters of slash-edged models from three squirrels and Mercedes-Benz still nervous among the Chinese public, other waves hit the state on Wednesday because the Italian Luxury Fashion brand advertisement Gucci found showing a model that appeared to display “scary” makeup, nose ring Excessive and whip the skin in his hand, the report said.
In advertisements for the new Gucci series of Bamboo top handle bags posted online, the woman’s model that looks Asian looks holding a bag with makeup that displays thin eyebrows, small eyes, small eyes, and high cheekbones that strengthen “Asian faces” which are usually described in narration West, the report said.
“This is not about how the model of itself, also does not show that we reject the brave or innovative fashion style other than traditional beauty.
It’s about whether the model has been described specifically serving the Western eye, or it has deliberately created an atmosphere, with western stereotypes direct the wind To the back, “said a Beijing resident to The Global Times.
Some find nose rings and leather whip very disturbing.
“The photos make me calm.
The scary makeup and the atmosphere is only morbid,” said a netizen.
The controversy surrounded “Asian faces”, which had sparked public anger in the past few days, starting on Sunday with advertisements by Chinese snack retailers who were famous for three squirrels.
This posted a model that displays the small and tilt eyes accused of netizens to serve western stereotypes and insults to Chinese people.
Immediately after, some found the German car post giant Mercedes Benz with a similar makeup style that emphasized the oblique eye in one of the ads published on Saturday, the report said.
Both brands have removed controversial advertisements, but the debate continues.
Many netizens say that opinions should not be exaggerated and the problem may not be converted into “political trials”, but the world of fashion should not serve Western aesthetics and must be in harmony with the aesthetics of the Chinese people, added the report.
With input from IANs.
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