Designer Sabyasachi Collaboration with the Fast Brand International H & M Fashion seems to have made it more desperate than satisfaction.
After the blogger accused him of associating with a brand that is often charged with green washing, the Indian Artisan community has raised concerns about the collaboration.
In an open letter to the designer, Revival Textile Laila Tyabji, Jaya Jaitly, Founder of Artisanal Collective Dastkari Haat Samiti, Indian Craft Council, and Calico Printers Cooperative Society Ltd., Sanganer, among others, shared their concerns about H & M collaboration, and what it meant to Artisan Community.
“…
We …
very sadly with the opportunity to miss that ‘wanderlust’ has been for artisan livelihoods.
Publicity material implies that the range is connected with Indian crafts.
However, the range is not made by Indian craftsmen and without benefits that looks to them.
This is an extraordinary opportunity to position India’s design and expertise on a global map, to be a carrier of torches from what can be seen by the regenerative economy.
Apart from many global stores, kiosks and shelves who boast signs ‘sold out’, imagine thin potential From this story only said, ‘handmade in India’, supports millions of jobs, equity and sustainable growth in the community that requires it most.
Even if half a collection has been made by craftsmen, it will make such an impact when the economic crisis like this pandemic.
…, “said the letter.
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“It is too focused on himself as a name, as a brand.
We are all, craftsmen and Karigar, think of the community, the form of art and livelihoods.
What he has done is ‘digitalization’.
Even though he calls it hybrid design, it is a hybrid of the design there.
Karigar we are very skilled and innovative, they will create what you want.
You don’t have to present hotch-podches from him.
What we teach all young people, who aspire to work in the craft sector is, ‘to go directly to craftsmen, understand their skills’.
But if you reduce their work into ‘hybrid’, and then they don’t have ownership.
You have destroyed their pride and skills, “Jaitly said, in connection with the designer’s explanation as” disappointing “, adding the letter .
The letter also raised valid points to compensate for the craftsmen for their art.
“Ask for a community of craftsmen who have the right to fit against this design, it has been credited or compensated in any way? In the case of some designs used in ‘Wanderlust,’ Sangneri mold craftsmen have a geographical indication (GI) registration, which means they are legally recognized as The owner of this technique and designed vocabulary.
”
The designer took the recognition of the letter and posted his response to the same thing with the story of Instagram.
He suggested that his Couture collection all-based craft and craftsmen and lay firmly in the luxurious sector.
“My personal mission as an Indian designer, has raised Indian crafts into luxury, and it is a mission that I will bring to work in a luxury room,” he wrote.
He also added that a collection of collaboration with H & M is a completely different mission where the goal is to place Indian design on a global map.
He called it “big victory” for him and his label, and added that he would not go to withdraw his commitment to craftsmen because Indian crafts were included in the world of luxury and should not be sold as high street items.
The open letter signator responded to the story of Mukherjee with another story.
“Indian aesthetic traditions and crafts have been global fun for more than 5,000 years before H & M! Many designers turn to Indian craftsmen techniques for their luxury stripes – the approach followed by the west towards handmade.
In India and our traditions, Crafts are always inclusive, culturally significant, and related to millions of livelihoods.
and beautiful roads and highways are always comfortable with each other.
Craft Haats & Bazaars stand out as a symbol of coexistence with designer boutiques, export companies and government emporia ….
“Writing Meera Goradia, anchor network, creative dignity, organizational collaboration, which unite to help craftsmen survive pandemic.
Goradia accused Sabyasachi from digitizing and not using real craftsmen crafts.
He added that the problem must be aimed at many global brands, which often change and modify Indian motives and crafts.
This is the core of the discussion, and this surpasses Sabyasachi.
“
